In August 2009 Happytails Canine Spa Line introduced a brand new line of products called Dogmaceuticals.
Happytails has been creating and selling upscale products to independent pet stores for over 5 ½ years. Now, with the Dogmaceutical line they are expanding into a broader market with a product specially priced and designed (both the packaging and the content) for that environment.
Dogmaceuticals (a play on words on Cosmeceuticals) is an integrated program designed to solve the three most common canine concerns; The problems of a stinky dog, an itchy dog and the wonderful problems involved in getting a new puppy.
Here is a little more information on the people behind the products:
|Lorna Paxton, Co-Founder/President
An eight-year veteran of the human health and beauty industry, Paxton conceived the brand and oversees the development, production, sales and marketing of all its products. She holds a bachelor's degree in communications from California State University Fullerton; a master's degree in international business from Pepperdine University (Malibu, CA); a certificate in aromatherapy from Pacific Institute of Aromatherapy; and is studying for a master certification in Herbology from the Global Institute for Alternative Medicine.
|Jason Ladd Chief Marketing Officer
An English transplant, Jason is in charge of the marketing amd promotion of the Dogmaceuticals line. Jason worked in this capacity at a variety of companies including Herbalife. He has worked in a variety of foreign countries, including Singapore, Bahrein, Australia and the UK.
|Kevin Fisher, Co-Founder/Art Director
An art director for 15 years (specializing in the health and beauty/nutritional supplements industry for the past 10 years), Fisher created the eye-catching, upscale graphics and packaging for the line. He also helps to oversee the direction of the company and its products, including sales and marketing efforts. Originally from England, he holds a bachelor's degree in fine arts from Manchester University.
Dogmaceuticals is a division of Ecowelldog 111 Ramble Lane, Austin Texas 78745
Our site is a Verisign Secure site hosted by Netsuite and meets the requirements of the Payment Card Industry (PCI) Data Security Standard. Netsuite also successfully completed the Visa U.S.A. Cardholder Information Security Program (CISP)